Quote: Ideas can be life-changing. Sometimes all you need to open the door is just one more good idea. ~Jim Rohn
Tuesday: Content and Consistency
Much of my energy in writing this blog is to help you find your reason “why” to share content.
The reason I focus on this is because when you’re sitting at your desk, alone, with orders, bills, and other things… it’s hard to carve out time to write a post. You know you should, but it’s also easier to not do it.
So one good reason to provide content your customers like… and make it rewarding for you is to understand that sometimes, the information you provide can help the reader make a decision that changes their path in life. I’m not going to say “change their life” that’s a little far reaching, although it can happen…
But your business is in operation to serve. Even if you think “it’s just a gift store – this is a little dramatic” – hear me out.
Let’s use the gift store example. Someone walks into your gift store and buys a baby gift – you are serving them. They are buying the gift as a memento of their personality to share their thoughts. You are serving them, especially if you make it convenient by gift wrapping OR suggesting other items (like batteries) – as small as this may be… it’s a big deal that you care. Have you ever bought a gift or received one and not had the proper batteries. OH so Frustrating!
Back to content.
It can do the same thing as remembering the batteries.
My fall back example is typically potty training. You have a tired parent at 3am searching for the best (or any) idea to get their kid to stop wetting the bed… they come across your article and info product… you are serving them. Your ONE good idea can change their journey!
Kind words in a post… a reminder of events this weekend… even your sale. This all serves your customer! It’s important to share your knowledge, even when you’re tired, or think the info is not important…
Have you ever been flipping through your social media feed only to get distracted by one post that makes you cry, laugh, or think?
This is the reason you are providing content.
You are not here to go through a check list… your here to serve!
Today try keeping this mindset as you make the most amazing content filled post you can… imagine the reader and their reaction.
Tomorrow… come back for my episode “Midweek Motivation”!
PS: Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!
Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review
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