Quote: “A goal should scare you a little & excite you lot.” Joe Vitale
Friday: Big Money Small Change
There’s something to the “everyone gets a trophy” philosophy. People just love to be recognized. Now the fall out might be that there are so many trophies that they begin to mean nothing.
However…
Sometimes the surprise recognition means a lot!
Earlier I was scrolling through my Instagram and came across this post…
These two girls are national champions in their own right. But those “pieces of paper” mean more than the trophies that are waist high! The pieces of paper show they participated in their world championships.
YES.
They did not make it on the medal stand, but they did get the recognition of participation.
Sometimes that means a whole bunch! Those certificates will be framed and displayed right along side some very impressive medals in their rooms at home.
Well… how can you utilize this type of marketing?
Is there anything you do that is a “first” for customers… I like to think at our marina it might be a “first boat ride” or a “first visit to Lake Minnetonka” or maybe a special anniversary or birthday…
It’s a simple paper certificate – but the meaning behind it is picture worthy and even postable! It’s inexpensive but can have a very big impact.
Figure out how YOU can do this at your business… I mean if Disney World hands out “first visit” buttons – it must be a good idea… right?
#doinginfinity
Tomorrow… come back for my episode on “Try This”!
PS: Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine. I call it #doinginfinity. Click Here and I’ll email you a FREE download.
Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review