This is one of my favorite ideas I’ve ever seen. When you make a product convenient the profits will follow. I went to a grocery store in Florida last week. It’s located on the “main strip” and corner of the main feeder road to a vast land of vacation rentals. I mean vast… like several […]
As you assess your customer experience consider all the areas they encounter. It’s often good to take a walk, possibly a drive, and explore how they see it. I did this an noticed that the prettier “first experience” with our business was route A vs. route B. The fist thing about route A is the […]
I remember sitting across from my husband who said, “It’s just oatmeal”. Wow. What a lackluster statement. Sure, it may be oatmeal, but “just” oatmeal. How much pride went into making that package? Farmers created the basic good stuff, food scientists made it tasty and mass producible. Engineers were added for envelope packaging, boxing, and […]
Have you ever been stuck in a line? This could be traffic or just the line to register for a conference. You see the general line but have no idea which direction will be your path. Take driving as the example. I hate hate hate being on any road and not knowing if I need […]
