Rule One: never give away something for free that you can charge for. Rule Two: Bundle! Lots of rules, but essentially… If people are paying for beverages at your resort… keep charging for them. However, to increase your sales, bundle them! Buy 5 and get one free or start a frequent buyer card. The […]
Coffee mugs are fascinating. Just saying, “Coffee Mug” conjures one in your mind. However, the one you’re thinking of is very different from the one your co-worker is thinking of… Why? Coffee mugs are personal. Have you ever used a mug at your Grandma’s home and while the coffee is good, the message on the […]
I love visiting Disney World. Over the years the thing that has amazed me is the amount of construction and renovation that occurs. It’s all the time. This could be a real negative. After all, it’s an expensive visit. But, the construction is not a secret. It’s far from it. Disney World goes out of […]
What happens before you get to a _____<fill in blank> store, restaurant, car dealer? The answer is endless. Traffic jam, accident, speeding ticket, screaming kids, forgotten shoes. There is no limit! What I’m saying is… You have absolutely no control over what happened to your customers before they arrived. But guess what? It becomes […]
